‘Tottenham have lined up new deal after termination’ – Stefan Borson
Tottenham have struggled to deliver on the pitch over the past few years despite continuing to perform well financially.
Spurs have endured a challenging campaign as they currently sit 14th in the Premier League table after 29 matches.
Ange Postecoglou has faced sack pressure at Tottenham, but his side could still deliver the club’s first trophy in 17 years after making it through to the quarter-finals of the Europa League, where they will face Eintracht Frankfurt next month.
In terms of matters off the pitch, Daniel Levy held talks with INEOS last month after it was revealed the petrochemicals company wanted to end its sponsorship with the club.
INEOS, which is spearheaded by Manchester United co-owner Sir Jim Ratcliffe, became the north London giants’ official hand sanitiser and 4×4 vehicle partners in 2019.
The partnership was later expanded in 2022, with the INEOS brand displayed in the dugout of the Tottenham Hotspur Stadium.
The Mail reported on 16 March the two parties have now reached a pay-off agreement to end the deal early, with the Premier League side set to be paid millions.
Finance expert Stefan Borson exclusively told Football Insider Spurs likely already have a new sponsorship deal lined up to replace INEOS.
The company’s logo was no longer visible inside Tottenham’s stadium during their Europa League victory over AZ Alkmaar on 13 March.
Tottenham opened new talks before agreeing INEOS compensation
Borson revealed sponsorship deals can be lucrative for clubs after Bayern Munich just agreed a €50million (£41.9million) partnership with Audi.
He told Football Insider: “I suspect Spurs have got a deal lined up just so that they had a good feel for what sort of compensation they needed from INEOS to exit.
“I don’t think they’d have gone into it blind.
“It was interesting just because this week I did see that the Bayern Munich car contract, which is what the INEOS contract appears to have been, is €50million (£41.9million) a year with Audi.
“But in that case, Audi do happen to own eight per cent of Bayern Munich, so maybe that had something to do with it.”
| Position | Team | GP | Pts | GD |
| 11 | Brentford | 29 | 41 | +5 |
| 12 | Crystal Palace | 28 | 39 | +3 |
| 13 | Man United | 29 | 37 | -3 |
| 14 | Tottenham | 29 | 34 | +12 |
| 15 | Everton | 29 | 34 | -6 |
| 16 | West Ham | 29 | 34 | -16 |
Tottenham hit by £75m naming rights blow
Deloitte’s 2025 Money League revealed Tottenham’s overall revenue fell from £550million in 2022-23 to £528million last season.
However, Tottenham’s commercial income increased from £228million to £255million across the same period as they continue to cash in on opportunities at their new stadium.
Spurs are still trying to land a lucrative naming rights deal for their stadium after Levy has turned down offers since it opened in 2019.
Football Insider revealed on 26 February Tottenham have missed out on £75million of revenue after so far failing to agree a sponsorship deal for the 62,850-capacity facility.
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