Tottenham are a smart club and smart clubs capitalise on any marketing opportunity that presents itself. 

That is according to finance expert and new Football Insider columnist Kieran Maguire, speaking exclusively to correspondent Adam Williams regarding Spurs’ official new account with Twitch, a live streaming platform with more than 15million daily users.

The channel has now been running for close to a month, with watchalongs, pre and post-match discussion and other forms of video content attracting well over 10,000 followers.

Maguire believes that it is prudent to capitalise on such modern trends, especially given the commercial gateways which they can open.

“These are low entry costs as far as the club is concerned. It’s all about increasing profile,” he told Football Insider.

“It’s also about demographics. I’m far too old for Twitch but there are generations for whom that is how they consume day-to-day entertainment. Twitch and Tik Tok and things of this nature are the right avenues to pursue because you’re building the club’s profile.

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“Because of the nature of these organisations, the club gets hold of valuable data as well. So if Twitch is proving very popular in South Korea, there is also the relationship with Son Heung-Min, then they will look at it and think there are other things they can do via Twitch. They can advertise products, offer discounts and use it as a marketing tool.

“It would be foolish of Spurs to do anything else and Spurs are not a foolish club. They are a very, very switched on club.”

The deal with Twitch is not the only new commercial arrangement Spurs have set up in recent weeks.

On 8 January, they announced a new sleeve sponsor, online car-selling platform Cinch.

In other news, a former Tottenham man has told Jack Clarke his Championship loan spell needs to be a success otherwise it could be lights out for his Spurs career.