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10th Jan, 2017 | 11:43am

David Gold posts fascinating message about reported West Ham target in Twitter exchange

By Matt Farr

West Ham co-chairman David Gold has questioned the sell-on value of Sunderland’s Jermain Defoe in a Twitter exchange.

The Guardian reported on Wednesday that the Hammers had £5million and £6million bids rejected by Sunderland for the striker’s services.

However, while the Telegraph claim that West Ham were prepared to return with any improved offer, the club appear have their reservations about overspending on a player coming to the end of his career.

A fascinating Twitter message submitted by West Ham co-chairman David Gold on Monday suggests that the club have concerns over Defoe as a long-term business proposition, and will not pay over the odds to bring the veterans striker to the Olympic Stadium this month.

One Hammers fan tweeted the co-chairman to suggest the club should be looking at offering £15million for the striker: “I think 15 million for Defoe would be a good buy. Yes he’s 34 but his goals could be priceless come the end of the season.”

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But Gold appears to hold concerns over Defoe’s future sell-on value, and gave a dismissive response: “How much do you think you could sell Defoe for when he’s 36?”

Defoe has been in prolific form for Sunderland this season, scoring 11 goals from 22 appearances. The England international is imperative to the Black Cats’ survival hopes, so even if West Ham did come back with an improved offer for the striker, Sunderland would not be looking to sell.

Instead, the Hammers may have turned their intention to landing Brentford’s Scott Hogan. The Mirror believe they have made a £12million offer for Hogan, but understand that the Championship side want £15million.

The Mirror also believe West Ham are still interested in signing Chelsea’s Michy Batshuayi on loan.

Football Insider verdict

David Gold is right, but he is also wrong. At 34-years-old, Defoe may not have long left in his professional career, and a move to the Hammers could be his last transfer. Therefore, Gold is understandably reluctant to spend over £10million on a player with zero guaranteed financial return. However, Gold should not be focusing on the financial return, and instead looking at the performance benefits. West Ham need goals to stay up. Jermain Defoe has been scoring goals week in, week out for Sunderland, and is fighting for the Black Cats’ survival almost single-handedly. The Hammers are desperate for a striker with that kind of impact, and they should be stopping at nothing to get him. If Defoe comes to the club, scores the goals to not only keep them in the Premier League, but send them into the top ten, before leaving for less than his initial transfer fee, surely that is job well done? Gold clearly doesn’t see it that way, and that could cost them.

In other West Ham news, here is where the Hammers currently stand in their pursuit of Batshuayi.