(Credit: Imago/Manh Tung - Breaking Media)

James Murray

Sat 28 March 2026 9:00, UK

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West Ham United could agree a new front-of-shirt sponsorship deal worth around £10million a year with the Tourism Authority of Thailand (TAT). 

That is according to sports business expert Lukasz Baczek, who exclusively told Football Insider any final decision around the value of TAT’s proposed deal will depend on which division the Hammers are playing in next season.

Speculation around the partnership emerged after Nithee Seeprae, TAT’s deputy governor for marketing communications, revealed on social media the agency has held talks with West Ham about possible activities for the 2026-27 campaign.

Seeprae also posted an image of the Irons’ home shirt, featuring the ‘Amazing Thailand’ logo.

West Ham are increasing their commercial activities in a bid to boost their overall revenue at the London Stadium. 

How relegation could impact West Ham shirt sponsor deal

Nuno Espirito Santo’s side are being forced to pursue a new front-of-shirt sponsorship ahead of the ban on gambling sponsors coming into effect next season. 

West Ham agreed a deal with BoyleSports last summer, with the Irish betting firm believed to be paying around £10m for this season’s partnership. 

The Hammers are one of 11 current Premier League clubs to feature a gambling sponsor on the front of their shirts, meaning a fierce battle is currently ongoing to find new deals ahead of the ban.

West Ham’s potential deal with TAT will depend on which division they are plying their trade next season, with relegation expected to impact the value of any agreement.

The east London club currently sit third bottom in the Premier League table, but they are just one point behind 17th-place Tottenham after 31 games. 

How much revenue do West Ham generate?

There have been plenty of questions asked around West Ham’s financial situation after posting their accounts for last season towards the end of February. 

The documents revealed the Hammers’ revenue dropped from £270m in 2023-24 to £228m after finishing 14th in the Premier League. 

Commercial income dipped slightly from £58m to £56m, while broadcast revenue plummeted from £167m to £132m and matchday fell from £45m to £39m at the London Stadium. 

The most concerning number in the accounts was West Ham’s £104m pre-tax loss last season, having posted a £57m profit in 2023-24.

It makes for grim reading if Nuno’s side are relegated this season, but they have seven games left to secure their Premier League status for another campaign.