The fanbase and lack of global reach at West Ham is preventing the club from reaching the financial heights of Arsenal.
That is according to finance expert and Football Insider columnist Kieran Maguire, speaking exclusively ahead of West Ham’s meeting with Arsenal on Sunday.
The clash will take place at the London Stadium which has a similar capacity to Arsenal’s Emirates Stadium at roughly 60,000.
But the Irons’ overall turnover was £140m while Arsenal’s was £344m.
Maguire explains that West Ham are fundamentally a local club and that it is Arsenal’s global status that has propelled them into the financial stratosphere.
He told Football Insider correspondent Adam Williams: “West Ham ultimately is a local club. It’s won a couple of FA Cups and they won the World Cup in 1966, if you ask the fans.
“I teach in Cyprus and the States and it’s amazing how many Arsenal fans turn up at the bars to watch them when they’re on television. That isn’t the case with West Ham.
“Their status as a local club is reflected in the nature of their commercial deals.
“Arsenal are in danger of dropping out of the big six but they are still substantially ahead of the next tier, if you like.
“If you take a look at matchday incomes, Arsenal are getting £100m a season in ticket sales and West Ham are getting £27m from a similar size stadium.
“Okay, Arsenal do have the benefit of a few extra matches in Europe but they also have much higher ticket prices because of the nature of their fanbase.
“For all of the criticism that can be levelled at David Gold and David Sullivan by fans, they still have a relatively cheap ticket pricing structure. Arsenal have a much higher prawn sandwich coefficient.
“I’ve been to both grounds and Arsenal’s is a wonderful stadium but there’s no atmosphere inside. Everybody knows about that. That’s a reflection of a more affluent, gentile fanbase.”
West Ham are 5th going into Sunday’s meeting with Arsenal, just three points outside the Champions League spots with a game in hand.
Arsenal meanwhile are in 10th place, seven points behind the Hammers.