By Kieran Maguire

28th Mar, 2021 | 8:30pm

Kieran Maguire verdict on GSB potentially buying London Stadium in surprise West Ham move

The current West Ham owners are unlikely to want to buy the London Stadium outright – but a future regime may think differently. 

That is according to finance guru and Football Insider columnist Kieran Maguire, speaking exclusively after West Ham announced that some cosmetic renovations to the stadium would be made before the impending return of fans.

A new floodlighting system is to be erected and the Bobby Moore and Sir Trevor Brooking stands will feature reconfigured seating.

But these surface-level adjustments are unlikely to assuage disenfranchised West Ham fans who complain of a sterile atmosphere in the former athletics arena.

West Ham lease the London Stadium at a rate of £3million per year, according to figures in their latest financial report.

Maguire sympathises with the fans but claims that the owners are unlikely to buy the stadium outright in order to make wholesale changes any time soon.

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“The stadium is not designed for acoustics and it doesn’t lend itself to football,” he told Football Insider correspondent Adam Williams.

“Gold and Sullivan have kept season ticket prices the same. So fans are getting a discount but that’s because they’re watching a discounted product in terms of the atmosphere.

“There’s no desire from the present owners to buy the stadium because they have a limit in terms of what they want to invest.

“Could they buy it? Everything has a price. Would they want to? I think the present owners would be crazy to.

“Unless they get new owners in who want to operate it as a multi-function stadium similarly to what we’re seeing at Spurs. In that sense, it would be an investment that would start to pay itself off, especially if the club was more successful on the pitch.”

West Ham are flying high in the league and are just two points outside the top-four with nine matches remaining.

They boast one of the best home records in the division, second only to table-toppers Man City.

In other news, West Ham have been tipped to open talks with Jesse Lingard over a permanent transfer amid latest development.