By Michael Brown

28th Jan, 2021 | 10:00am

Exclusive: Pundit reacts as West Ham ready striker bid - 'Lots of clubs want him'

Michael Brown says it’s “rough” to judge West Ham target Josh King on his underwhelming form in the Championship this season.

Speaking exclusively to Football Insider, the former Premier League midfielder was reacting to the Daily Mail’s reveal that the Hammers were readying a £16million bid for the Bournemouth forward.

King is without a goal in 11 Championship appearances in 2020-21 yet is still the subject of much transfer speculation.

The Sun report that West Brom are keen, while Football Insider revealed that Burnley are keen to agree a part-exchange offer for the ex-Manchester United forward.

West Ham’s need is arguably greatest, however, as Michail Antonio is now the club’s only recognised striker following the departure of Sebastien Haller to Ajax.

And Brown thinks he would be a welcome addition to David Moyes squad, blaming the unpredictable nature of the Championship for the Norway international’s below-par goal return…

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“He’s a player that a lot of clubs are looking at,” he told Football Insider.

“The Championship is a difficult league, so it’s rough to judge him on that. We’ve seen other strikers go to the Championship and we expect them to score 30 goals but it doesn’t happen like that.

“But he’s done well in the Premier League and I think he could do well if he’s given another opportunity.”

King has been with Bournemouth since 2015, joining on a free after his contract with previous club Blackburn Rovers expired.

Since then, he has played 183 times for the Cherries and scored 53 goals, 48 of them in the top-flight.

In other news, a top pundit has suggested the sacking of Frank Lampard could have a major bearing on the future of a West Ham star man.