By Kieran Maguire

28th Nov, 2021 | 7:00pm

Kieran Maguire: 'We've seen what's happened at Man City' as Kretinsky reveals West Ham transfer plan

Daniel Kretinsky has shown “smart thinking” to manage supporters’ expectations at West Ham with regards to new signings.

So says finance guru Kieran Maguire, speaking exclusively to Football Insider about the Czech billionaire’s ambitions at the London Stadium.

Kretinsky bought a 27 per cent slice of West Ham earlier this month and has agreed an option to complete a full takeover further down the line.

But he wrote in the Evening Standard on 26 November that his investment “doesn’t mean big spending ” in the January transfer window.

Kretinsky instead outlined his plan to invest in a “number of key areas” and build the club gradually and sustainably over time.

Maguire claims that the 46-year-old investor has the right priorities when it comes to his long-term strategy.

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“It’s smart thinking to manage supporters’ expectations,” he told Football Insider correspondent Adam Williams.

“Fans say they want investment and stability, but what they really want is a sugar daddy. We have all seen what’s happened at Chelsea and Man City.

“Kreintsky has said he wants to focus on the infrastructure and getting the foundations right.

“Short-term signings can be very hit and miss after all. There is no guarantee that spending a lot of money will pay off.

“He’s doing brilliantly in the Champions League this season, but Sebastien Haller was not an unmitigated success at West Ham, to say the least.

West Ham are riding the crest of a wave under manager David Moyes and are currently 4th in the Premier League standings.

They face off against 2nd-place Man City later today (28 November).

In other news, pundit makes “unbelievable” West Ham claim after “what I’ve seen”.