Blackburn striker Adam Armstrong could thrive in a creative West Ham side as the forward is reportedly David Moyes’ top target. 

That’s according to former Sunderland forward Kevin Phillips, speaking exclusively to Football Insider about West Ham’s summer transfer plans.

West Ham insider Claret and Hugh claim that Armstrong is Moyes’ forward of choice this summer with the Hammers in need of a Sebastien Haller replacement.

Armstrong, 24, has picked up 19 goals in 33 Championship outings this season with Blackburn scrapping in mid-table.

Phillips wants to see Armstrong have a crack at the Premier League in a similar fashion to how Ollie Watkins has been given a chance by Aston Villa.

“I think he deserves a crack at the Premier League,” Phillips told Football Insider correspondent Dylan Childs.

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“When you score that amount of goals in the Championship the natural progression is to try and do it in the Premier League. 

“It’s a big ask. I’ve said all along with Ollie Watkins, that he could cut it in the top-flight but Armstrong isn’t as big as Watkins though he is robust. 

“It’s important for him that he goes to a side where he’s going to get service and we’ve seen of late with West Ham, he will get chances. 

“If Lingard signs you’ve got him and [Jarrod] Bowen who are two very creative players that can create chances for him. 

“I’d like to see him given an opportunity but only time will tell if he can cut it at that level.” 

Armstrong has 15 Premier League appearances to his name as a Newcastle player but he failed to find the net on his limited outings.

West Ham have been relying on Michail Antonio to score their goals since Haller departed as he is the only senior striker at the club.

In other West Ham news, this pundit has highlighted a major problem with the London Stadium.