‘West Ham will bank £15m+ windfall as new deal agreed’
West Ham are reportedly set to end their long association with kit manufacturer Umbro in a new move at London Stadium.
According to SportBusiness (2 May), West Ham have declined to sign with Castore in favour of a long-term contract with New Balance.
It is claimed the agreement is set to run for five years from the start of the 2026-27 campaign.
West Ham have been supplied by Umbro – who also have agreements with Bournemouth, Ipswich and Brentford – since the 2015-16 season.
Everton’s former chief Keith Wyness – who served as CEO at Goodison Park between 2004 and 2009 and now runs a football consultancy advising elite clubs – has suggested how much the London side could earn from their agreement with New Balance.
West Ham could bank £15m+ per year from New Balance deal, says Wyness
Speaking on the new edition of Football Insider’s Inside Track podcast, Wyness claimed West Ham will bank £15million per year after bonuses from their new kit deal.
Man United currently have the most lucrative kit deal in the Premier League, banking around £75million a year from their agreement with Adidas.
Wyness claimed West Ham will boost their kit revenue if they achieve European qualification.
| Manufacturer | Years |
| Fila | 1999 – 2003 |
| Reebok | 2003 – 2007 |
| Umbro | 2007 – 2010 |
| Macron | 2010 – 2013 |
| Adidas | 2013 – 2015 |
| Umbro | 2015 – present |
He told Football Insider‘s Inside Track podcast: “In my estimation, given comparable deals – I think West Ham are looking at £15million a year.
“With bonuses, it could go as high as £20million – and the bonuses could be more beneficial if they are in Europe.
“I think that’s the sort of level I see West Ham getting a deal at. It could be more, but not by much.
“They are going to need that revenue going forward.
“West Ham are still a big club and they should be attracting more than that, but I don’t see anyone paying more than £15-20million a year right now.”
West Ham prepare for big transfer overhaul
Meanwhile, Football Insider has revealed (28 April) that West Ham are preparing for yet another big transfer overhaul in the summer transfer window.
The Irons could allow a number of first-team stars to depart as they look to fund a new wave of transfer arrivals and back Graham Potter.
Football Insider revealed on 25 April that West Ham would be prepared to accept offers of £70million for Mohammed Kudus amid interest from Liverpool.
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