Noel Whelan is excited about the prospect of Leeds United announcing a blockbuster new kit deal with adidas.
Speaking exclusively to Football Insider, the ex-Elland Road striker claims the potential link-up with the German sportswear giant is further proof of the size of Leeds and how the club is perceived in the football world.
Football Insider revealed earlier that the Championship promotion favourites are set to announce their new kit supplier this month with adidas the hot favourite to secure the deal.
“It’s amazing news,” Whelan told Football Insider. “Leeds are a huge club with a massive fan base and so much untapped potential.
“I’ve been saying for the last few seasons this is a club going places, it only needs to get back into the Premier League to start realising its huge potential.
“I’m not surprised adidas would want to make the kit. Top companies can see the value of Leeds, the fans, the history, the stadium, everything is there for lift-off.
“They will know that if Leeds are in the Premier League next season, they can make a hell of a lot of money.
“Obviously, we’ve got to get there first, and there’s a lot of work to do. But we won’t have a better chance.”
The current agreement with Kappa is worth around £2million a year, although it is dependent upon shirt sales.
The precise value of the potential adidas agreement would depend on whether Marcelo Bielsa’s second-placed side win promotion from the Championship to the Premier League.
In other Leeds United news, it can be REVEALED that the club have agreed a £2.5m deal after fee finalised.