By Kieran Maguire

12th Jun, 2022 | 1:40pm

Kieran Maguire issues verdict on £8m-a-year Wolves deal after official announcement

The new Wolves front-of-shirt sponsorship deal is unlikely to be worth more than their previous £8million-a-year partnership with ManBetX.

That is the view of finance guru Kieran Maguire, speaking exclusively to Football Insider about the new agreement with AstroPay.

Wolves announced on Monday (7 June) that they had signed with the payment solutions platform for the 2022-23 campaign.

They had previously been partnered with online bookmaker ManBetX in a deal worth a reported £8m per season.

And Maguire argues that the new deal with AstroPay is unlikely to represent an uplift.

“I think they will struggle to extract more,” he told Football Insider’s Adam Williams.

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“It is taking over rather than buying out the deal. What we do see is that AstroPay were connected with Burnley last season.

“What these organisations tend to do is go around half a dozen clubs in the form of a reverse auction. One club might say they want £10m, but then AstroPay can turn around and say that another team will do it for £7m.

“For these generic organisations which aren’t based in the UK, they have no interest in Wolves themselves. They are purely interested in getting attention for their products.

“That means it is actually quite difficult to attract significant revenues from these deals.”

Wolves posted an £18.4m profit in 2020-21, the latest financial year on record.

AstroPay will be their fourth primary sponsor in six years.

In other news, Wolves in pole position to sign Liverpool star Takumi Minamino ahead of Leeds United and Fulham.