Poor old Andrea Radrizzani. It’s tough being a multi-millionaire football owner at times, especially when things aren’t going your way.
Radrizzani was expecting to be preparing for the play-offs at the moment.
Instead he’s in Myanmar after being criticised in an open letter from Amnesty International.
But even over there, he’s not free from the fans’ fury – and it all came from an ‘innocent’ tweet this time.
The official Leeds United Twitter page sent a happy birthday message to Jack Charlton, a legend who made 762 appearances over 21 years with the club.
Radrizzani, never one to look a gifthorse in the mouth, decided to respond with his own message.
The trouble is, he called Charlton “the gentle giant”, the nickname for another Leeds legend John Charles.
As many fans pointed out, “gentle” is not a word you’d use to describe the combative Jack Charlton.
He deleted the tweet fairly quickly, but not before it was picked up and batted around like a beach ball in the away end.
It’s a pretty stupid thing to do. No one would be expecting Radrizzani to know all about all of the club legends.
But it doesn’t take a second to ask someone if he’s got it right.
And, if he did ask someone, and they told him the wrong information, it might be wise for him to seek better counsel at the club.
This sort of thing winds the fans up for no reason. Instead of an easy win, Radrizzani has just riled the fans up again.
It’s not easy to tell the owner what to do, but someone at Leeds should just have a quiet word in his ear.
Don’t send tweets about stuff you don’t know about. And make sure social media is used to endear yourself to the fans, not to have them lining up to say you don’t know what you’re doing.