Leeds managing director Angus Kinnear has said that lessons have been learned this year and pledged that all monies received from season ticket sales would go to new signings and salaries.
He has also said that continued “phenomenal” support from the fans is critical to Leeds’ success next season.
This message comes with just three days left for current supporters to buy their 18/19 season tickets at the frozen price.
Talking in the Yorkshire Evening Post, Kinnear said that he expected Leeds to be challenging for a play-off spot next season, despite currently sitting in 14th spot in the Championship, 12 points off the pace.
“One hundred per cent of the money generated from season ticket sales is put back into the first team in the form of transfer fees or salaries,” Kinnear said.
“The board has agreed a recruitment strategy with the head coach, director of football and scouting team, founded on the learnings from this season and we are expecting an exciting summer.
“Our objective is to secure a play-off place, which we believe is achievable based on our resources and the scale of our fan base.
“The head coach and all of the players are clear that a packed Elland Road and the phenomenal vocal support of the Leeds United fan base are critical in meeting our target.”
Football Insider verdict:
Given the timing of this message, three days before the cut-off for season tickets at the frozen prices, some fans might be rather cynical about this from Kinnear. Others will be happy to hear that he’s predicting an exciting summer, with all money from season ticket sales going on new players. We’ll give the last word to the cynics – they might be hoping that Victor Orta isn’t handed control of that money this summer.