Aston Villa spent money at the rate of a Champions League team to help secure their Premier League status.
That is according to finance guru and Football Insider columnist Kieran Maguire, speaking exclusively after Vila released their annual report for the 2019-20 financial year.
The figures show that Villa spent £155million in the transfer market in 2019-20 after promotion from the Championship the previous season.
The club posted a £99.2m loss overall, with £36.1m of this attributed to the economic fallout of the pandemic.
Maguire explains that Dean Smith’s side retained their top-flight status but, like many teams in their position, spent eye-watering sums along the way.
He told Football Insider correspondent Adam Williams: “They achieved their first objective, which was to avoid relegation. That is always a challenge in your first season in the Premier League.
“They did invest heavily in the transfer market, there’s no doubt about that.
“Their transfer and recruitment policy was hit and miss in that first season in the Premier League.
“That’s the cost of doing business. Premier League survival can be as expensive as getting into the Champions League.
“The losses are significant but in the context of what we’ve seen from the rest of the league, total losses are around about £1.1billion.
“So they are in the top half of loss-makers but it could have been far worse.”
Football Insider understands that Villa are plotting more big spending in the summer.