By Kieran Maguire

22nd Jan, 2021 | 8:00pm

Exclusive: Finance Guru reveals how Ross Desmond key to big Celtic investment

Ross Desmond’s potential senior Celtic role could be great news “if he can be persuasive” and convince his father to pump more cash into the club.

That is according to finance expert and new Football Insider columnist Kieran Maguire, speaking exclusively after this site revealed that Dermot Desmond’s son could be in line for a hands-on role as part of an executive reshuffle.

Desmond Sr. owns 34.7% of Celtic PLC, making him the club’s largest individual shareholder.

And while some might complain of nepotism, Maguire argues that this sort of legacy appointment could be promising for Celtic fans wishing to see further investment in the club.

He told Football Insider: “In terms of finance, it could actually be a good thing for Celtic. Because if Ross Desmond wants to make a splash at Celtic then chances are he’s going to be telling his old man to put more money into the club.

“So if Ross Desmond can be persuasive it could be that he will go to his father and say: ‘I’ve done an assessment of the club, this is my inheritance to a certain extent and I want it to be a success when I do inherit it. You’re not denying me money by putting money into the club because the benefit’s gonna be mine as well.'”

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On the pitch, Celtic are struggling as their nine-year Scottish Premiership supremacy looks set to end.

They now trail runaway leaders Rangers by a surely-unassailable 20 points.

In other news, a top pundit has suggested Celtic need to address their recruitment strategy.