Kieran Maguire: Chelsea to match £194m Liverpool plan as new details emerge
Chelsea are looking to follow the “FSG model” by rebuilding Stamford Bridge on a stand-by-stand basis.
That is the view of finance guru Kieran Maguire, speaking exclusively to Football Insider about the pros and cons of opting for an incremental capacity increase rather than a total rebuild.
The West London club have long been linked with a bid to boost capacity at their 42,000-seater home.
The Sun reported last Thursday (21 July) that the new Todd Boehly-fronted ownership consortium is now planning to focus on one stand at a time.
Liverpool opened their revamped Main Stand at Anfield in 2016 and are due to add 7,000 seats to the Anfield Road stand by the summer of 2024.
Widely reported figures estimate the total cost of both construction projects to be in the region of £194million.
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Maguire argues that Chelsea may be consciously pursuing the same model.
“Chelsea are, to a certain extent, following the FSG model,” he told Football Insider’s Adam Williams.
“That has been to expand Anfield one stand at a time. Because that takes a longer period of time, you can extract more revenues on an incremental basis.
“Spurs, for example, came in with a fixed set of prices for the whole of the new stadium. But if Chelsea do it one stand at a time, they might do one stand at £60 per match and the next one at £75 per match. That could help.
“I don’t think it is the cost of ground sharing that is going to be a decisive factor for them choosing to go down this route. They would pay a rental fee upfront but it would not be a huge amount.”