By Kieran Maguire

23rd Sep, 2022 | 12:06pm

Kieran Maguire: Everton in hunt for £10m-a-year deal amid 'significant' news from the US

Everton are likely in the hunt for a £10million-a-year naming rights agreement for their new Bramley Moore Dock stadium.

That is the view of finance guru Kieran Maguire, speaking exclusively to Football Insider about the latest developments in the Toffees’ hunt for a blue-chip sponsor.

Sport Business reported on Thursday (22 September) that Everton have hired sports consulting firm Elevate Sports Ventures to secure a naming rights deal.

The United States-based company will canvass potential sponsors on behalf of the Merseysiders, whose 52,888-seater waterfront new home is due to open its doors ahead of the 2024-25 campaign.

Former benefactor Alisher Usmanov had first refusal on a naming rights agreement, but he was forced to sever ties with Everton after UK Government sanctions relating to his links to Russian president Vladimir Putin.

Maguire assessed how much the club will now be seeking from a third-party agreement.

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“When it comes to stadium naming rights, people tend to remember the first name associated with the stadium,” he told Football Insider’s Adam Williams.

“They also tend to have a long-term deal. You only have to look at the Emirates, Etihad, Amex and so on and contrast that with Coventry City. Many call the stadium ‘The Ricoh Arena’ when it is actually the Coventry Building Society Arena.

“There is a similar situation at Bolton, whose stadium has had a series of names that have become increasingly forgettable.

“Everton will be looking for a significant fee. Ideally, they would be looking for eight figures, although that might be ambitious.

“The important thing is that they can tie up a sponsor with a long-term naming rights deal and look at that as a guaranteed cash flow over a long period at a time.”

In other news, Gabby Agbonlahor suggests Everton ready to strike “£80m” Anthony Gordon deal as talks confirmed.