By Kieran Maguire

16th Nov, 2021 | 8:45am

Kieran Maguire: Everton 'looking at fine print' as £36m deals under threat

Everton will be “looking at the fine print” to ensure they are able to comply with mooted new Premier League sponsorship regulations.

So says finance guru Kieran Maguire, speaking exclusively to Football Insider about possible changes to related-party criteria in the top flight.

Some Premier League clubs are worried that their rivals are striking inflated sponsorship deals using pre-existing business connections.

The Times reported on 9 November that any new sponsorship arrangements may soon need to be rubber-stamped by the Premier League.

All future deals would have to meet a new threshold for what constitutes fair market value.

Alisher Usmanov paid Everton £30million last year for a first-refusal agreement on the naming rights at the club’s new stadium.

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The Russian billionaire, a former business partner of Toffees owner Farhad Moshiri, also sponsors the training ground in a £6m deal.

Maguire claims that red tape could make it trickier for the Merseysiders to continue the relationship when the deals are up for renewal.

“I think this will make things more difficult,” he told Football Insider correspondent Adam Williams.

“Eyebrows were raised when Usmanov paid £30m for just the option to name a stadium which, at the time, didn’t even have planning permission.

“If there are similar deals in the pipeline, those are likely to become more challenging.

“There is also the sponsorship of Everton Women’s shirts, which is from Megafon, a company linked to Usmanov.

There is also, of course, the USM-Finch Farm training complex sponsorship deal.

“But for every rule, there is a loophole. I’m sure every Premier League club will be looking at the fine print.”

In other news, pundit suggests Everton could re-sign revitalised Ross Barkley after source reveals January transfer plan.