Kieran Maguire: 'More deals' imminent as Davanti signs with Everton
Everton will continue to be busy in the commercial department as they move to fill the void left by former Russian benefactor Alisher Usmanov.
That is the view of finance guru Kieran Maguire, speaking exclusively to Football Insider about the Toffees’ new global sponsorship arrangement with Davanti Tyres.
The club announced on Wednesday (3 August) that it had renewed and expanded its arrangement with the UK-based tyre manufacturers.
Davanti have signed a new multi-year deal after being partnered with the Merseysiders since 2017.
Everton have added heavily to their portfolio of sponsors this summer, with a new front-of-shirt deal with Stake.com and sleeve deal with Boxt among the most prominent new partnerships.
They remain in a precarious financial situation following losses of over £370million in the last three years and the forced withdrawal of sponsorship cash from Kremlin-linked Alisher Usmanov.
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Maguire anticipates that the Toffees’ commercial department will be busy in the coming months as they continue to try and plug the gap.
“It’s up to clubs to broaden the extent of their commercial relationships,” he told Football Insider’s Adam Williams.
“Therefore, there is still a big Usmanov-shaped hole as far as revenue goes. They are still feeling the impact of his withdrawal.
“At a glance from the outside, they seemed to be quite premium prices being paid. I suspect that they will struggle to extract the same value from independent partners.
“Therefore, I believe they will probably have to sign more deals to replace less.”
Usmanov’s USM company had a £12m-a-year naming rights deal in place for Everton’s Finch Farm training complex.
He also paid £30m for first refusal on naming rights for their new Bramley Moore Dock stadium.