Paul Robinson admitted he is “surprised” it has taken so long for Tottenham to sell the naming rights to their stadium.
The ex-Spurs and Leeds United keeper, speaking exclusively to Football Insider correspondent Dylan Childs, suggested a deal will be worth “a heck of a lot of money” and one that will benefit the club.
According to the Daily Mail, Amazon are in talks with the Lilywhites’ over securing a sponsorship deal for their new state of the art stadium worth a potential £250million over 10 years.
The Tottenham Hotspur Stadium, as it is currently named, was completed on April 3 last year and cost a whopping £1billion to complete.
If concluded, the agreement with the tech giants would represent the most lucrative stadium sponsorship deal in football.
When asked by Football Insider if selling the ground’s naming rights fits with the club’s esteemed history, Robinson said: “This is modern-day football. The club’s history is White Hart Lane.
“Any massive revenue deal that can be done through naming rights for the stadium will only help financially.
“I am very surprised one has not been put in place already.
“Daniel and his staff will be working very hard behind the scenes. It will be a business relationship as well as a financial relationship – they will be going into partnership with a huge company.
“We have seen the Emirates and the Etihad – top clubs with top stadiums that are selling naming rights.
“The only thing that surprises me is that they have taken so long to do it. It will be a heck of a lot of money.”
The club announced last month they made a record £460.7m revenue from the year ending 30 June 2019.
A deal with Amazon would enhance Spurs’ long-term economic growth although the financial impact of the Coronavirus pandemic will no doubt stunt the extent of it.
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