Exclusive: Rangers agree 'Fantastic' off-pitch deal, Brown details final hurdle to Celtic

Michael Brown claims that trophies and titles are all that are separating Celtic and Rangers from being on a level playing field financially.

The former Premier League midfielder, speaking exclusively to Football Insider assistant editor Russell Edge, believes that the Glasgow giants are evenly matched when it comes to the likes of merchandise sales but that the Hoops’ run of silverware puts them significantly ahead in terms of income.

As revealed by Football Insider, Rangers have agreed a club-record £20million kit deal with Liverpool-based sportswear brand Castore.

However, the Light Blues’ deal pales in comparison to Celtic’s agreement with German giants Adidas, with the Bhoys set to pick up £30million-plus from their groundbreaking terms.

Brown claims that the only difference between the clubs is the amount of silverware, suggesting that Rangers need a trophy if they are to make up ground on their rivals.

Reacting to the Gers’ deal, Brown told Football Insider: “What I would say is if it’s brought extra revenue in, if it’s brought great revenue for the club then fantastic.

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“I do see it as a partnership between the shirt sponsorship and the community, how they can do things locally, what sort of branding can they bring but generally it’s what sort of finance can it bring and £20million, I’m sure that’s a boost.

“However, if you’re winning the title or trophies, the title brings that much more reward. Yes, you’ve got fanbase, global audience, shirt sales etcetera – I don’t know the exact market on Celtic and Rangers but I would imagine they’re quite similar.” 

Celtic have won the last eight Premiership titles, while they have also picked up successive domestic trebles in the last three seasons.

The Bhoys were pushing for a fourth treble before the season was suspended, having already won the Scottish League Cup late on in 2019.

In other Celtic news, the Hoops have been tipped to pick up a £4million-plus windfall in the summer.