Noel Whelan insists that Adidas are pulling off some “very good business” as they reportedly close in on kit deals with Celtic and Leeds United.
The former Leeds and Aberdeen striker, speaking exclusively to Football Insider assistant editor Russell Edge, says that the sportswear giant have done well to strike an agreement with such well-supported clubs.
The Daily Mail reported in January that the German manufacturer had secured a deal to provide Leeds with their kit from next season, while the Scottish Sun state that they are also on the verge of a record-breaking arrangement with Celtic.
Whelan believes that Adidas have spotted a great opportunity in both clubs and that they have done the right thing to pounce.
Speaking about the prospective deal at Parkhead, Whelan told Football Insider: “The same has happened at Leeds United, Adidas has seen the big contenders in the leagues.
“These big companies aren’t silly, they look at fanbases and merchandise sold – they were in there pretty quickly. It’s very good business, they’re big clubs.
“Celtic and Leeds, you look at the followers, you look at the size of the club, you look at the history, they’re the same. It’s world known, you go to New York and there are so many Celtic tops – that’s in America where it’s not the biggest sport!”
Celtic have had their kits provided by New Balance since 2015, during which they have picked up four league titles, three Scottish Cups and four League Cups.
Leeds meanwhile have had Kappa on board since 2015.
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