Alex Bruce believes West Ham could be tempted to sell Declan Rice if Chelsea were to lodge a formal £50million bid.

Speaking exclusively to Football Insider, former Leeds defender Bruce said a genuine offer for Rice could change the situation even though the Londoners are currently holding firm.

Chelsea deny they have made a £50m bid for the England international and the Hammers have slapped an £80m price tag on their star asset, according to the Times.

Academy graduate Rice has been subject to sustained interest from Chelsea who opened negotiation with a swap deal that involved Ross Barkley and Michy Batshuayi moving to the London Stadium.

Asked by Football Insider whether he thought Rice moving to Chelsea was a possibility Bruce said: “Every player has his price and with everything that’s gone out with money lost through covid, then if there’s a serious bid on the table and it’s money up front then everybody has their price.

“If it’s the right price and they’re happy with it I’m sure he’ll be moving on and leaving because at the end of the day it’s a business. 

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“It’s a lot of money and if £50m is put on the table then it’s all well and good speculating about it but if there’s a £50m cheque sitting in front of you it’ll be difficult to turn it down.

Although playing for West Ham in central midfield it is believed Frank Lampard wants the 21-year-old to help solve Chelsea’s defensive issues.

Rice made his debut for West Ham in May 2016 and has made 110 appearances for the Hammers, scoring three goals. He also has four England caps.

In other West Ham United news, Football Insider can REVEAL the club have placed an England international at the top of their wish list for a new centre-back.