Kieran Maguire: Liverpool bank windfall as 'huge' deal agreed - 'this is the best'
Uefa’s new deal with the Football Manager video game series is a “huge upside” for the likes of Liverpool.
That is the view of finance guru Kieran Maguire, speaking exclusively to Football Insider about how the Reds profit from the governing body’s commercial partnerships.
Uefa announced on Monday (12 September) that their branding will feature in the 2023 iteration of Football Manager, which is due to be released in November.
The game now has the rights to incorporate fully licensed recreations of the Champions League, Europa League, Conference League and Super Cup.
Six-time European champions Liverpool recorded £217million in commercial income in their last set of accounts, with a chunk of that figure coming from Uefa’s central pot.
Maguire explains how deals like the one with Football Manager are “the best of both worlds” for the Merseysiders.
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“Uefa’s deal with Football Manager is a huge upside from Liverpool’s perspective,” he told Football Insider’s Adam Williams.
“It is effectively a zero-cost option as far as the clubs are concerned. They will receive the benefit of rights and intellectual property in due course.
“That is part of the share of the relationship the individual clubs have with Uefa. Therefore, from this deal, they get extra money coming in and no extra costs going out.
“It’s the best of both worlds for the club as they don’t have to personally get involved in negotiations. It’s effectively passive income.”