Leeds United are set for a £20-25million windfall if fans are allowed into stadiums as normal next season.
That is according to finance guru and new Football Insider columnist Kieran Maguire, speaking exclusively after the government announced that 10,000 fans could be allowed back into stadiums after 17 May.
Theoretically, this could mean supporters could be present for the final matchday of the season on 23 May as Leeds face West Brom at Elland Road.
Matchday income has been nonexistent for English clubs this season and Leeds’ last fixture with fans present was a 2-0 win over Huddersfield on 7 March 2020.
Maguire explains that Leeds will be able to charge premium prices and that corporate and hospitality packages will provide a big income boost.
He told Football Insider correspondent Adam Williams: “I think Leeds could be looking realistically at £20-25m of additional income coming through with matchday tickets. That will be treble what they were earning in 2014.
“Leeds charge high-ish prices, particularly for away fans. They can charge top-dollar because the quality of the football that they are playing makes them very attractive. There’s a huge waiting list for season tickets.
“But the main driver of income will be the prawn sandwich brigade. In terms of hospitality packages, Leeds will be attractive for two reasons: A) because of the football they’re playing and B) because it will be an opportunity for local businesses to entertain clients and watch not just Leeds but Liverpool, Chelsea, Manchester United etc.
“Under those circumstances, you can rack up your prices, you can effectively name your price.”
Leeds currently sit in 10th place in their first season back in the Premier League since 2004.
Elland Road has been the subject of much discussion recently as Andrea Radrizzani reiterated his desire to expand the stadium as part of his long-term vision for the club.