By Kieran Maguire

12th Nov, 2021 | 6:34pm

Kieran Maguire tips multiple 'contract extensions' at Leeds after 'lucrative' Government reveal

The new Premier League broadcast deal will give Leeds United the “certainty and continuity” to offer new contracts to their top stars.

That is the view of finance expert Kieran Maguire, speaking exclusively to Football Insider about the latest developments at Premier League HQ.

Sky, BT Sport and Amazon are the current domestic rightsholders and have forked out a total of £5.1billion over the course of the three-year deal.

The Government and Premier League agreed over the summer that the current TV deal would be allowed to continue at the same rate.

And the Department for Digital, Culture, Media and Sport rubber-stamped the rollover on 8 November.

The likes of Leeds will benefit from the security of the repeated TV deal, explains Maguire.

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“It gives clubs like Leeds certainty and continuity,” he told Football Insider correspondent Adam Williams.

“As clubs are coming out of the Covid era, I think it’s absolutely essential that they can plan ahead.

“The Government’s approach therefore is, I think, a reasonable one. The reason bidding normally has to go to tender is to stop monopolies.

“I don’t think they would have made this decision in a non-Covid environment.

“But the Premier League wanted to thank the broadcasters for their support throughout the pandemic.

“Leeds will be considering contract extension for their players that have performed so well to date.

“So they now have that comfort factor in their most lucrative form of income because of this base figure.”

In other news, pundit makes “frightening” Patrick Bamford claim after what he’s heard from Leeds United.