Kieran Maguire: There will be 'no empty seats' at Leeds next season after official reveal
There will be “no empty seats” at Elland Road next season after Leeds United announced the launch of a new ticket exchange scheme.
That is according to finance expert and Football Insider columnist Kieran Maguire, speaking exclusively after Leeds revealed their plans on 29th June.
Season ticket holders will be able to sell their seats back to the club on a match-by-match basis if they are unable to attend home games.
The news comes two weeks after Leeds announced that they plan to boost capacity at Elland Road to 55,000.
Maguire hailed the scheme as a win-win for both Leeds’ balance sheets and the fans.
“There are benefits for both parties,” he told Football Insider correspondent Adam Williams.
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“We’ve got something similar at Brighton, but it only kicks in if all the matchday tickets are sold out, which is understandable.
“Given that Leeds are going to sell out Elland Road, without doubt, this ensures there are no empty seats.
“The benefit for the fan is that if you can only make it to, say, 16 matches a season, you can get a proportion of your season ticket value back.
“The club benefits not only from the markup of selling your tickets at a matchday price but given that you’ve got extra bums on seats, most fans are more likely to buy merchandise.
“They’ll also be buying the food and drink that is available so Leeds will be making money on top of the tickets themselves.
“With the huge demands that there is for Leeds tickets at the moment, they can do this for every match regardless of whether it’s Man United or Crystal Palace.”