Liverpool and FSG hailed for 'great foresight' after award-winning reveal - pundit
Paul Robinson has insisted Liverpool have shown “great foresight” after they scooped an impressive accolade at the Football Business Awards 2021.
The former England goalkeeper, speaking exclusively to Football Insider, praised the Merseysiders for “moving with the times”.
Liverpool were crowned winners of the Best Use of Technology prize at the Football Business Awards 2021 for their work on an industry-leading interactive experience platform.
Working with engagement platform Monterosa, the club developed a ‘Match Centre’ available to supporters.
It features interactive games, trivia and polls for each first-team fixture.
Liverpool started the venture amid the coronavirus lockdown, but the cutting-edge development is still in use following a successful roll-out.
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The Reds’ statement on the club website described the Match Centre as a “fun and dynamic approach” aiming to keep “passion and interaction” going before, during and after matches.
The development comes after Real Madrid president Florentino Perez urged football to reinvent itself in order to preserve the interest of young people.
Robinson insisted Liverpool had reacted excellently to the way the world is “changing”.
“Technology and the world is changing,” he told Football Insider‘s Dylan Childs.
“The way we do everything, with phones, tablets and social media is changing the way we interact as humans.
“For a football club to take that on board and adapt that, it shows great foresight.
“That’s the way we’re going. Gone are the days where I sat at school with a pen and a piece of paper.
“Nowadays they’ve got a screen and they’re swiping left, swiping right and typing.”
“To move with the times like this, they’re showing great innovation.”
On the pitch, Liverpool sit second in the table following a thrilling 2-2 draw against Manchester City on Sunday.
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