Liverpool could blow Man United away as record-breaking sponsor deal edges closer
Liverpool have enjoyed financial success in recent years as they continue to perform well on and off the pitch.
Liverpool generate the fourth-highest revenue in the Premier League after their turnover reached a club-record £614million in their latest published accounts for 2023-24.
Arne Slot led his side to the Premier League title last season, further strengthening the club’s financial position.
Finance expert Stefan Borson told Football Insider Liverpool will smash their club-record revenue again for 2024-25, with their turnover potentially surpassing the £700m mark.
Manchester City broke the Premier League’s revenue record in 2023-24 after their turnover reached £715m.
Liverpool set for commercial boost after sponsor latest
Liverpool’s improved financial performance has been partly down to their recent commercial success, with the club agreeing various deals with new partners.
Liverpool generate the third-highest commercial revenue in the Premier League after their income in that department surged from £272m in 2022-23 to £308m for 2023-24.
The Reds’ front-of-shirt sponsorship deal with Standard Chartered makes up a significant portion of their commercial revenue.
Standard Chartered has appeared on Liverpool’s shirts since 2010, with their existing deal, which expires in the summer of 2027, worth around £50m a year.
The Sun reported on Tuesday (14 October) Liverpool could soon reach an agreement to extend their partnership with the London-headquartered bank.
It is understood the new deal could be worth up to £70m a year, marking a new Premier League record for front-of-shirt sponsorship.
Manchester United’s deal with Snapdragon and Manchester City’s agreement with Etihad Airways are both currently worth around £60m a year.
Liverpool to blow Man United away after £100m+ reveal
Elsewhere, Liverpool are reaping the rewards of their new kit manufacturer deal with Adidas.
Liverpool agreed a multi-year deal with Adidas in October 2024 after deciding to switch suppliers from Nike at the end of last season.
Under the terms of the Nike deal, the Reds earned a guaranteed £30m a year, plus 20 per cent royalty on net sales of club products.
Borson told Football Insider Liverpool could bank more than £100m annually from their new deal with Adidas.
Manchester United’s deal with Adidas is worth £90m a year, while Arsenal’s agreement with the German kit supplier earns them around £75m.
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