Kieran Maguire: Liverpool could now U-turn and strike world-record £70m-a-year deal
Liverpool could reverse their stance on cryptocurrency sponsorship if they receive a world-record offer.
So says finance guru Kieran Maguire, speaking exclusively to Football Insider about the Merseysiders' options for a new front-of-shirt sponsor.
Liverpool have been partnered with Standard Chartered since 2010, with the finance firm currently paying £40m per year until 2023 for the rights.
But this site revealed last Friday (22 April) that Liverpool now believe they can charge £50m-plus per year and are in talks with several interested parties.
And The Athletic reported on Monday (25 April) that the Reds could earn up to £70m if they partner with a cryptocurrency platform.
This would represent a new world record, beating the £64m-a-year Man United earned from Chevrolet between 2014 and 2021.
Liverpool decided not to sign a crypto deal after canvassing the opinions of fans back in March.
But Maguire insists that their on-pitch performances would give Liverpool enough leeway to U-turn on their stance.
"They might be able to take a small cut for non-gambling company," he told Football Insider's Adam Williams.
"Make no mistake, crypto is gambling. But they will say that it is perfectly legal and that other clubs are doing it.
"If senior management at Anfield see themselves as being financially disadvantaged by not taking a crypto offer, they will likely do it.
"Given the success that they have had on the pitch, they have probably generated enough goodwill from the fans to override any objections."
Liverpool earned £217m from commercial income in 2020-21, with overall revenue totalling £487m.
They remain in the hunt for an unprecedented quadruple as the season enters its final few weeks.