Kieran Maguire: Liverpool delighted as private deal struck - 'They've wanted this for years'
Liverpool will be delighted that they are able to sell their own rights privately in pre-season without having to go through Uefa or the Premier League.
That is the view of finance guru Kieran Maguire, speaking exclusively to Football Insider about the Merseysiders’ Bangkok showdown with Man United in July.
Liverpool announced on 31 March that the two rivals would face off in the Rajamangala Stadium as part of the Bangkok Century Cup.
Sport Business reported on Monday (9 May) that a deal has been struck for IMG to produce and broadcast the friendly internationally.
Maguire claims that both clubs have “wanted to sell their own rights for years” and will use the opportunity to squeeze as much cash as possible from the fixture.
“I think the value of these rights will give added ammunition to the likes of Liverpool and United,” he told Football Insider’s Adam Williams.
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“They have wanted to sell their own rights for years because they feel they can extract more money that way.
“They have said, for example, that if the 3.00pm blackout is lifted, why shouldn’t each Premier League team sell their own rights for one game per season?
“There will be a market for these global pre-season friendlies. The magnitude of the brands involved means that there will be takers.”
Liverpool earned £266.1million in media income in 2020-21, while United raked in £254.8m.
Jurgen Klopp’s side will also take on Crystal Palace as part of the summer tour of Thailand.