Liverpool can capitalise on their huge south-east Asia following with the opening of a new superstore in Singapore.
That is according to finance guru and Football Insider columnist Kieran Maguire, speaking exclusively after Liverpool announced the opening on Monday.
It is the second physical retail outlet the Merseysiders have opened in the Southeast Asian city-state.
An online retail space through which Singaporeans can purchase replica kits and other merchandise was also launched in conjunction with the physical store.
As per their last set of accounts, Liverpool earned a gargantuan £217million in commercial revenue last year.
Maguire hailed the club for its commercial vision, insisting that this move could open up extensive marketing opportunities.
“This is smart thinking from Liverpool,” he told Football Insider correspondent Adam Williams.
“They have gone to where the interest, where their overseas fanbase is, and where there is big money to be made.
“The advantage of having a bricks and mortar store is that you go in to buy one product and you come out with four or five. So this is an opportunity to increase sales.
“Going forward in a non-Covid environment, this is something they can capitalise on in terms of marketing and pre-season tours and things of this nature.”
On the pitch, Liverpool have enjoyed a late-season surge to give themselves an excellent chance of qualifying for the Champions League.
They face Crystal Palace on Sunday in their final fixture this season.