By Dr Dan Plumley

14th Jun, 2022 | 2:40pm

Finance guru: FSG's plan is 'finally paying off' amid 'massive' Liverpool claim

Fenway Sports Group’s plan to turn Liverpool into a commercial powerhouse in the United States is “finally paying off.”

That is the view of finance expert Doctor Dan Plumley, speaking exclusively to Football Insider about the Merseysiders’ growth as a brand in America.

Scott Rosner, Professor of Sports Management at Colombia University, told the Liverpool Echo last Thursday (9 June) that the Reds now have “significant brand recognition” across the pond.

Liverpool, who have particular links to Boston via their owners, now have no fewer than 73 official fan clubs in America.

And Plumley claims that their “massive” popularity in the country is reward for FSG’s strategic vision.

“Success on the pitch always helps,” the Sheffield Hallam University expert told Football Insider’s Adam Williams.

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“We have to look at their achievements on the pitch in the last four to five years. But then, of course, the ownership structure plays a big part as well. They know American fans inside out and how to engage with that market.

“That context and background are always key. FSG’s multi-sport model is also key because it helps grow the brand across multiple markets. You’ll have fans of the Red Sox and the Penguins who you can reach through association.

“The US is a big market for Premier League football and Liverpool are a massive club all around the world. When you tie all that together, it’s no surprise to see this strategy finally paying off.”

American basketball superstar LeBron James is also a two per cent stakeholder in Liverpool.

The Anfield giants generated £217million income from sponsorship and merchandise in 2020-21.

In other news, Liverpool transfer plan saluted by pundit after £15m Neco Williams update.