Kieran Maguire: Anfield will welcome wave of finance big shots after official Liverpool reveal
Liverpool can expect to welcome a wave of finance bigwigs on matchdays thanks to the club’s latest commercial agreement.
So says finance boffin Kieran Maguire, speaking exclusively to Football Insider after Liverpool announced a deal with ThinkMarkets on 17 August.
The international trading broker is joining forces with Liverpool as a global partner and will advertise at Anfield and across the club’s digital channels.
Liverpool announced in July that they will expand the Anfield Road stand and boost the ground’s total capacity to 61,000.
And Maguire claimed that ThinkMarkets will take advantage of the partnership to secure corporate seats at an expanded Anfield.
“You can see the benefits for both partners,” he told Football Insider correspondent Adam Williams.
“It is about as far away from L4 jumpers for goalposts as you can get in that this is a financial services company that wants to extract money from people.
“But Liverpool have a pretty fantastic reputation in terms of the global brand, so you can see the benefits for them.
“I read the press release and it talks about all the usual suspects, matchday packages hospitality packages and the rest.
“So you can see the benefits to the financial brokers. They will be able to entertain clients. What better way to do that than to take them to Anfield?”
Liverpool posted a pre-tax loss of £46m for the 2019-20 financial year.
But the club’s commercial revenue totalled £217.4m for the same period.
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