By Dr Dan Plumley

13th Jan, 2022 | 9:30am

Finance guru salutes 'phenomenal' work behind the scenes at Man City after 'bumper' deal struck

The commercial department at Man City have done “phenomenal” work over the last decade.

So says finance expert Doctor Dan Plumley, speaking exclusively to Football Insider about the Premier League champions’ latest “bumper” deal.

City announced last Thursday (6 January) that Abu Dhabi-based Masdar is their new renewable energy partner.

The deal will be tested by the top flight’s new curbs on inflated related party sponsorship arrangements.

But Plumley insists that City’s commercial success is set to continue because of the sheer “volume” of partners they are able to attract.

“They will look to do what United have done over the past few years,” the Sheffield Hallam University expert told Football Insider‘s Adam Williams.

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“Irrespective of territory or inflated deals, they are in the market to sign numerous commercial deals.

“More organisations want to be a part of Man City, which gives them a bit more leverage.

“The related party rules are a challenge to City, but there is more to come in terms of commercial deals because of their success on the pitch.

“They’re firmly cemented as one of the world’s biggest clubs. That gives them more opportunity as you can create a greater volume of commercial deals.

“There are no restrictions in that regard. You can have an endless list of sponsors. It’s phenomenal what they’ve done over the last decade or so.

“They got in at the right time before FFP was introduced. But it’s so impressive what they’ve done since then.

“The growth has seen them become part of that established elite and able to sign bumper deals like this one.”

City also announced a deal with UAE-based luxury hotel brand Emirates Palace last week.

On the pitch, Pep Guardiola’s side are 10 points clear at the top of the league table.

In other news, pundit tips Man City to “win everything” after journalist’s update on Erling Haaland pursuit.