Man City to rake in £218m next year amid 'glitz and glamour' claim - expert

By Dr Dan Plumley

9th May, 2022 | 6:35pm

Finance guru: Man City to rake in £218m amid 'glamour' claim

The Man City brand will not be damaged by their failure to win the Champions League – and commercial revenue will remain around £218milion per season.

That is the view of finance expert Doctor Dan Plumley, speaking exclusively to Football Insider about Pep Guardiola’s side’s spectacular capitulation in Europe’s premier club competition.

City were 1-0 up on the night and 5-3 up on aggregate after 90 minutes in the second leg at the Bernabeu last Wednesday (5 May).

But two Rodrygo goals in as many minutes took the game to extra-time, where Karim Benzema won the tie for Real Marid from the spot.

Real finished as runners up to City in the 2022 Deloitte Football Money League, however, which ranks teams according to annual revenue.

City’s turnover totalled £570m for the financial year, with £217.6m coming from sponsorship and merchandise.

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And Plumley expects that City will continue to be successful in the commercial department even without the “glitz and glamour” of a European title.

“I don’t know whether winning the Champions League would open new doors but it might extend opportunities that they already have,” the Sheffield Hallam Universit expert told Football Insider’s Adam Williams.

“It puts a bit of glitz and glamour on the club. But if we look at what they have done with commercial revenue in recent years, they have not been hurt by not winning the Champions League. They have grown and grown.

“Of course, it’s the one they want to win. But in terms of commercial value, I don’t think it is going to make too much difference. The brand is strong and it has grown throughout the owners’ time there.”

City are now three points clear of Liverpool in the Premier League.

Guardiola’s side face Wolves, West Ham and Aston Villa in their final three matches this season.

In other news, Kieran Maguire issues “critical” Man City business claim as ‘legacy’ on the line.