Kieran Maguire shares insight as near-£60m news confirmed by Man United
Man United saw their broadcast income more than double on this time last year – but the structure of the TV deal means this is an anomaly.
That is according to finance guru and Football Insider columnist Kieran Maguire, speaking exclusively about United’s third-quarter financial results.
United recorded broadcast income of £58.6million compared to £26m in the same quarter last year.
The club recorded a total loss of £21.6m for the three-month period ending March 2021 compared to a profit of £48.5m profit in the previous quarter.
Maguire explains that the huge jump in broadcast income can be attributed to pandemic-impacted TV scheduling.
He told Football Insider correspondent Adam Williams: “The reason broadcast income doubled is for technical reasons.
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“If you take a look at the number of matches United had for Q3 2020, it was impacted by lockdown.
“But Q3 2021 on the other hand wasn’t and they also had the benefit of European matches.
“In an ideal world, United want to have direct-to-consumer sales. That’s their objective.
“They didn’t actually get additional money for those additional matches that were shown live because the way the TV deal is structured.
“The usual deal is that 200 games are sold to broadcasters and 180 are not. So those extra 180 games, the Premier League effectively gave them to BT, Sky and Amazon for ‘free’.
“But it was also to say: ‘Please don’t demand too much of a refund from us’.
“It helped with cash flow but they didn’t actually get extra money from the additional matches being broadcast.
In other news, Man United agree personal terms with superstar transfer target.