Man United supporters could directly harm the Glazers family’s wallet through a innovative new digitial initiative.
That is according to finance guru and Football Insider columnist Kieran Maguire, speaking exclusively about the #NotAPennyMore campaign’s online action scheme.
The anti-Glazer protestors are encouraging disenfranchised supporters to actively seek out and click United’s sponsors’ Google adds, costing the likes of Adidas and TagHeuer money.
Online marketing expert Brett Jacobson told Soccerex that “this could easily run into sums comfortably into the millions.”
Maguire claimed that this is the kind of non-violent action that “Gandhi and Martin Luther King” would be proud of.
He told Football Insider correspondent Adam Williams: “If you click a Google add link, that’s usually the top two or three links on Google, the sponsors pay to be at the top of the list.
“If you click on them then the advertiser has to pay Google for the privilege. Google and other software comapnies do try to prevent bots and abuse of this.
“But where United fans have the advantage is that there is so many of them. If I go and click on something 10 times, nine of them won’t count.
“But if individual United fans do it once or twice per sponsor then it could be very costly. The sponsors will end up financially incurring additional costs.
“They will ask why this is? And the issue is the Glazers are the problem because they have created the toxicity at the club. That’s going to make sponsorship renewals less likely.
“In terms of non-violent direct action, Gandhi and Martin Luther King would be high-fiving each other for coming up with a policy of this nature.”