(Credit: Imago)

James Murray

Tue 17 March 2026 7:15, UK

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Newcastle United’s season ticket prices could double in the coming years after their latest increase has been confirmed. 

That is according to former Manchester City financial adviser Stefan Borson, who exclusively told Football Insider it’s about compounding when clubs are hiking their prices every season.

Eddie Howe’s side announced on 6 March general admission season ticket prices will rise by five per cent for the fourth year in a row.

Meanwhile, admission rates in premium bar sections are set to increase by 15 per cent at St James’ Park due to “upgrades and improvements” in those areas.

Newcastle are looking to boost their revenues in a bid to bridge the gap between themselves and some of their Premier League rivals. 

Why Newcastle are looking to increase ticket prices

David Hopkinson is now spearheading Newcastle’s strategy after he was appointed as chief executive in September. 

Following the ticket price increase, Hopkinson revealed the Magpies are working hard behind the scenes to secure new commercial opportunities and operate more efficiently to ensure “unnecessary pressure” isn’t placed on the club’s supporters.

Speaking exclusively to Football Insider, Borson discussed the reasons behind the rise in ticket prices at St James’ Park.

“I mean, people sort of get this wrong about what a five per cent increase is,” said Borson.

“They do the maths and go, ‘Well, the difference between five per cent and not having any increases is a tiny amount’ because they take five per cent of the matchday revenue and do the maths on it and go, ‘Well, why would they bother?’. 

“But the reality is, it’s not about the one individual five per cent. It’s about five per cent every year. Because five per cent every year means every 12 years or something like that, it means that the price is doubled because of the way compounding works, and that’s what it’s all about.” 

Why Premier League clubs could lose ‘huge amount’ on tickets

Borson insisted it’s costing the clubs who don’t increase their ticket prices for several years a “huge amount”.

“It’s about the compound,” said Borson.

“It’s five per cent one year, five per cent the next year because it’s five per cent on top of five per cent, and then it’s five per cent on top of five per cent on top of five per cent, so it’s all about compounding. 

“The clubs that don’t move the ticket price for two, three or four years, that costs them over time a huge amount, so they’re all going to have to do it. They’re going to push it as far as they can. It’s sort of becoming a bit of an industry standard right now the five per cent increase per annum.” 

In terms of the financial situation at St James’ Park, Deloitte’s 2026 Money League revealed Newcastle’s revenue increased from £312million in 2023-24 to £334m last season. 

That was backed by £161m of broadcast revenue, with commercial income reaching £117m and matchday remaining static at £57m.