Kieran Maguire: Newcastle United could strike new kit deal as 'negotiations' begin
Newcastle United could use the power of a multi-club network to squeeze maximum profit from a future kit deal.
That is the view of finance guru Kieran Maguire, speaking exclusively to Football Insider about the Magpies’ ambitions to launch a global network of clubs.
Per The i last Friday (9 September), Newcastle have hired agents to conduct preliminary talks with clubs as they scour the globe for takeover targets.
The Tynesiders are currently partnered with Liverpool-based kit manufacturer Castore in a deal worth a reported £5million per year.
The pair signed what was described only as a “multi-year deal” in July last year.
Maguire claimed that Newcastle could use a mult-club system to entice kit manufacturers to spend more on the rights to produce the club’s match wear.
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“Aside from the recruitment benefits, the main commercial upsides will be similar to what we’ve seen as far as Man City are concerned,” he told Football Insider’s Adam Williams.
“They can go to a kit manufacturer like Puma and offer them a global deal with a local touch. That is as opposed to just a single deal for a Premier League that is seen mainly on television.
“It’s all about squeezing as much as you can from these sorts of negotiations. This is one way to approach that.”
Commercial revenue will be key for Newcastle if they are to unlock the spending potential of their Saudi owners.
The i also report that the Magpies’ recruitment department are targeting Brazil in a bid to find hidden gems.