By Kieran Maguire

6th Nov, 2021 | 11:00am

Kieran Maguire 'fascinated' as Newcastle documents emerge at Companies House

Mike Ashley will reflect on his Newcastle United reign as a “fascinating experiment” – though he would like to have made more money.

That is the view of finance guru Kieran Maguire, speaking exclusively to Football Insider about the latest Newcastle boardroom developments.

The Saudi Public Investment Fund’s controversial £305million takeover of the Magpies was confirmed on 7 October.

The owners will today (5 October) announce that Eddie Howe will be the first manager of the new regime, as revealed by Football Insider.

But documents posted to Companies House on 4 November revealed that Mike Ashely’s 14-year premiership has only just officially come to a close.

The retail mogul was a wildly unpopular figure on Tyneside owing to his perceived lack of ambition and break-even business strategy.

Subscribe to Football Insider TV now

Maguire claims that Ashley will have mixed feelings about his tenure at St James Park.

“I think from a business perspective, he’s got his money back,” he told Football Insider correspondent Adam Williams.

“Not all owners can say that, especially those that have spent time in the Championship as Newcastle have under Ashley.

“It came with more pain than gain in terms of the abuse that he’s taken, some of which is justified, some of which isn’t.

“But he’s got a very thick skin. Calling Ashley names isn’t going to bother him one iota. He will look back on it as a fascinating experiment.

“He would like to have made more money out of it, but he’s made some. It has certainly kept his profile high.

“Perhaps if more attention had been paid to the business practices of Sports Direct, he might have ended up with more criticism there.”

In other news, Newcastle United agree four more deals as Eddie Howe leaves his mark.