Finance guru salutes 'really smart' Newcastle United move as 'master plan' revealed
Newcastle United are “really smart” for making their women’s and youth teams central to their plans for the club.
That is the view of finance expert Doctor Dan Plumley, speaking exclusively to Football Insider about the Magpies’ ambition to open a purpose-built stadium for the Newcastle United Women and the under-21 side.
As relayed by The i on Thursday (3 November), director of football Dan Ashworth has revealed that plans for a new training complex will incorporate a new mini stadium to act as a venue for both teams.
The Tynesiders have sanctioned a number of renovations to the facilities at Darsley Park, but the long-term ambition is to move to a new camp altogether.
Infrastructure costs are exempt from both UEFA and the Premier League’s financial fair play criteria, so the Public Investment Fund are free to funnel their near-limitless wealth into these projects.
Plumley saluted Newcastle for zeroing in on the youth side and women’s team, who currently compete in the National League Division One North, as key growth areas.
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“It’s really smart,” the Sheffield Hallam University expert told Football Insider’s Adam Williams.
“Joining all these strands together is a good idea. There is growth there. More people are interested in academy football now, so purpose-built stadiums are a good idea.
“You can tie in the women’s side. Newcastle’s women’s team haven’t actually hit the heights of some of the established teams in the WSL.
“Having a purpose-built stadium is better for that team and the academy because you can drive attendance and growth but the stadium will feel full which is big from a player performance point of view.
“The bigger-picture play is that this is a big operation that takes into account the whole club. This looks like a really smart move and part of the wider master plan for the club moving forward.”