Nottingham Forest could land extra £14m – ‘we can see why clubs are doing it’
Nottingham Forest’s revenues could significantly increase if they push through with plans to expand their City Ground stadium.
That is according to finance expert Dan Plumley who has exclusively told Football Insider the benefits of Nottingham Forest adding 15,000 extra seats.
Nottingham Forest received a boost when they got £25million for their stadium plans and the club have also taken out a £80m loan with Apollo Management.
The stadiums plans will see the club rebuild the Peter Taylor stand, in first major redevelopment work on the stadium since 1994.
Nottingham Forest set to benefit from stadium expansion
Speaking exclusively to Football Insider, Plumley revealed how much more a season Nottingham Forest could earn once they expand their stadium.
“Much easier to achieve that extra revenue and to make that stadium expansion work being a Premier League club so that’s part of the plan of course. Not saying you couldn’t sustain it in the Championship,” Plumley said referring to the clubs recent slump in form.
“If you look at Forest this season they’re charging £40 to £65 a matchday ticket, so average ticket price and 15,000 seats gives you £750k per matchday which in a general Premier League season would be just over £14million increase for the year.
“It might be that some of those are corporate and hospitality seats, we’ve seen Forest have plans to expand their as well. So that is minimum base line expectations you’d be hoping to get around an extra £750k per matchday but it might stretch beyond that if you increase ticket prices or its a premium price ticket.
“We can see why club’s are doing it, it’s extra revenue in the long-term if you can generate that demand every single week then you’re going to benefit.”
Nottingham Forest to jump biggest stadium list
Increasing from a 30,000 to 45,000 capacity stadium could see Nottingham Forest jump above five clubs, including Chelsea, in the list of biggest football stadiums in the Premier League.
Chelsea are looking at moving stadiums whilst other Premier League clubs like Arsenal also want to add extra seats.
Only five Premier League clubs have a capacity under 30,000 as more look at the possibility of increasing stadium capacity.
Bournemouth, who own the smallest stadium in the Premier League, are planning on building a new stand, whilst others like Fulham have prioritised an increase in hospitality to boost revenue.