'Oh, Wow...' - Danny Mills amazed after ambitious Leeds plans revealed
Danny Mills has been left wowed after Leeds United revealed their vision for Elland Road following the San Francisco 49ers’ fresh investment into the club.
Speaking exclusively to Football Insider, the former England and Whites defender insisted Premier League clubs have a lot to learn from American sports when it comes to maximising revenue generated from stadiums.
Radrizzani told the press after the 49ers increased their stake in the club to 37 per cent this week that his dream was to see Leeds play European football in a redeveloped Elland Road.
49ers Enterprises president Praag Marathe has been made vice-chairman of Leeds United and revealed how his expertise can help the Yorkshire giants.
He said: “One of the things that I want to do is do things to improve and modernise the [Elland Road] experience whether it be hospitality or premium in whatever we do while maintaining the aura and magic of the stadium itself.”
Asked by Football Insider what he made of the club’s new vision, Mills said: “The stadiums in football are massively underused really. They’re used 20 times a season, not much more than that when you’re in the Premier League. A couple of cup games here and there.
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“The stadium is not used on a full-time basis. It’s a complete new build but look at what Tottenham have done and what they would have had with concerts, the NFL and everything else.
“You start to go ‘Oh, wow, look at the possibilities.’
“Without a doubt, American sport make the most of the stadium experience and it brings in an awful lot of revenue for teams over there.
“Leeds will be looking at that and thinking ‘Ok, how can we tap into this? What can we do to make the most of this situation?’”