Rangers close to striking deal over naming rights - report
Rangers are set to rename their Auchenhowie training ground with sportswear company Hummel, according to a report, as the Light Blues look to give new manager Steven Gerrard as much backing as possible to challenge bitter rivals Celtic.
The Evening Times claim the Light Blues have agreed a deal with the Danish company that will see the facility carry Hummel’s branding.
Rangers have recently begun a three-year contract with Hummel to provide the club’s kits and the report claim further detail will be confirmed by the Light Blues.
Football Insider verdict:
Renaming the training ground – for the right price – is a good move and is money for nothing in reality. The training ground has gone by a variety of names in recent years with nobody really sure what it is officially called anymore. Even the club can’t seem to decide between Auchenhowie, the Rangers Training Centre and, occasionally, Murray Park. It seems likely that the naming rights will be part of the wider kit deal and will be in place for as long as the Danes are manufacturing the Gers strips. Any additional income from it won’t be huge but it should give the Gers a handy boost. It will be interesting to see if the Gers also pursue a naming rights deal for the stadium itself or if selling off the rights to the training ground is as far as it will go. Either way, it’s refreshing to see the Light Blues looking at new ways of creating revenue.
In other Rangers transfer news, they are leading the hunt to sign an in-demand attacker from Liverpool.
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