Rangers handed 'hugely significant' money-spinner as new deal struck - Maguire
Rangers will be in a better position to negotiate new commercial deals if they attract more viewers in the overseas TV market.
So says finance guru Kieran Maguire, speaking exclusively to Football Insider about the Scottish Premiership’s new broadcasting arrangement.
SportsProMedia reported on 29th July that the SPFL have struck a four-year deal with CBS Sports to show 85 league games per season.
SPFL chief executive Neil Doncaster called the deal “great news for Scottish football” and emblematic of the division’s prominence on the “global stage”.
Rangers get their Champions League qualifying campaign underway with the first leg of the third qualifying round against Malmo on 3rd August.
And Maguire argues that success in the competition could generate interest in Rangers on the domestic scene too.
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He told Football Insider correspondent Adam Williams: “From a direct financial point of view, the benefit is modest.
“No disrespect to the SPFL but overseas fans, if they are going to watch overseas football, will watch the big five leagues.
“So this is relatively small but it is all about the overall aim to increase the number of eyeballs on the league.
“If Rangers do get to the Champions League or even make it out of the group stages, I think a few more people will start checking in on them to see how good they are.
“That can be hugely significant when they are trying to arrange their own in-house deals with new commercial partners.“