Kieran Maguire: High-risk Rangers cash grab could pile pressure on Gerrard amid newspaper reveal
Rangers are looking to expand their revenue base by charging for media access – but that could pile the pressure on Steven Gerrard.
That is according to finance boffin Kieran Maguire, speaking exclusively to Football Insider about Rangers’ controversial new cash-for-access scheme.
The Daily Mail reported on 11th July that the Scottish champions are set to charge newspapers £25,000 to attend matches and media conferences.
That sum also includes five exclusive interviews and one sit-down with Steven Gerrard.
A £10,000 package meanwhile provides more limited access and one exclusive interview.
Maguire warned that Rangers’ determination to squeeze all available revenue streams could build “resentment” in the traditional media.
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“They are certainly looking to broaden their revenue base,” he told Football Insider correspondent Adam Williams.
“It’s intriguing but if it results in less coverage then that can build resentment. The media can be a positive as well as a negative for clubs.
“Rangers and Celtic generate column inches in the major newspapers in Scotland and beyond. You can’t see them not being reported on.
“But if media sources feel they are getting a poor deal when other clubs are giving them free access, that could impact on the reporting of Rangers if the club doesn’t have a good start to the season.
“If the results are good for Steven Gerrard, it won’t make a blind bit of difference. But it is a strategy that has an element of risk.”