By Kieran Maguire

8th Aug, 2021 | 9:26am

Kieran Maguire: Rangers commercial partner will be 'furious' as £8m deal hangs in balance

Cinch will be “furious” that Rangers are refusing to comply with the terms of their title sponsorship deal with the SPFL.

So says finance guru Kieran Maguire, speaking exclusively to Football Insider about Rangers’ stand-off with the online car dealership.

The SPFL struck a deal with Cinch over the summer worth a record £8million-a-season.

But Rangers have refused to feature Cinch’s logo on their sleeves in their first two games of the campaign.

As reported by the Scottish Sun on 4th August, the SPFL fear Cinch could now walk away from the deal.

Maguire explained that Rangers are one the SPFL’s biggest draws and their non-compliance will hurt Cinch badly.

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“The SPFL deal is worth £8m, which is a record,” he told Football Insider correspondent Adam Williams.

“They were criticised for not having a sponsor last season. As part of the deal, you’ve got to feature Cinch’s logo on the slveeve and in the matchday event.

“It works out at around £34,000 per club, per season. That’s a lot of money for a club League 2, though I presume the money is tiered not split equally between each team in the league system.

“But there is no love lost between the SPFL and Rangers. The club believes that, under Scottish law, they don’t have to comply with the deal.

“The downside is that Rangers are currently the biggest draw in Scottish football in terms of viewership and interest.

“That means that they are on TV every week. From Cinch’s point of view, if they refuse to play ball, it’s a bitter loss of profile. They’ll be furious.

In other news, pundit tips Rangers to land £20million-plus windfall after update from Maguire.