By Dr Dan Plumley

2nd Dec, 2021 | 6:00pm

Dr Dan: West Brom could rake it in after talks held over £119m deal

West Brom could be one of the biggest winners if the Football League chooses to go in a different direction with its broadcast deals.

So says finance expert and new Football Insider columnist Doctor Dan Plumley, speaking exclusively about the plans to scrap the 3pm blackout.

No Saturday 3pm kick-off has been broadcast in the UK since the 1960s, with the aim being to protect attendances throughout the divisions.

But the Daily Mail reported last Thursday (25 November) that the EFL are considering abandoning the blackout.

The matter was raised at a recent EFL meeting where clubs discussed opportunities to bump up their current £119million-a-year TV deal.

Plumley claims that a restructured streaming service could be good news for Albion but bad for those with smaller fanbases.

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They could take it and do it in-house,” the Sheffield Hallam University expert told Football Insider correspondent Adam Williams

“With iFollow, the clubs take 80 per cent and the EFL takes 20 per cent.

“There have been a lot of positives around iFollow, but there will be legal challenges

“The Premier League won’t like it as it would pressure them to do the same.

“If you were to do this, the EFL would need to set the deal so they take most of the pot.

“If not, you’re just going to create more financial imbalances in the football league.

“West Brom, for example, would be able to sell more streaming passes than Accrington Stanley.

“If you look to do something like this and improve the TV deal, that’s okay financially because you can see what clubs are trying to do.

“But the way it’s structured means that if you let the clubs control it, you’re stretching it and giving a substantial advantage to the bigger clubs.”

West Brom earned £41million in broadcast income over the last recorded financial year.

Valerien Ismael’s side are currently 4th in the Championship table after 20 matches.

In other news, pundit claims there is only one word to describe West Brom after what I’ve seen in person.